For Africa's artists, the stage has always been set. We help them get on it.

Funding, mentorship, and industry connections for African artists who are ready to build something lasting.

Artist Support Program

Built for artists who are serious about their craft

Africa produces some of the world's most exciting music. But the infrastructure that turns talent into a lasting career, the studios, the legal support, the networks, the funding, is still out of reach for most artists on the continent.

The Artist Support Programme exists to close that gap. We work directly with African artists across all genres to give them the practical tools, financial backing, and professional connections they need to grow on their own terms.

Built for artists who are serious about their craft

"I've been fortunate to experience opportunities that changed the course of my life... I've met talented artists, brilliant students, hardworking families, and resilient communities across Africa. One thing I've learned is that potential is everywhere, but opportunity is not."

– Oluwatosin "Mr Eazi" Ajibade, Founder

Resources for every stage of your career

Funding

Financial support for music production, recording sessions, video creation, marketing campaigns, and touring, so artists can focus on the work, not the budget.

Mentorship

Guidance in performance, songwriting, business management, branding, intellectual property, and legal literacy. We connect artists with people who have built what they are trying to build.

Exposure

Strategic media placements, industry introductions, collaborations, and connections to producers, labels, promoters, festivals, and licensing partners across Africa and beyond.

Open to artists across all genres and career stages

Selection is based on artistic merit, commitment, professionalism, and alignment with the programme's goals, not on how well-known you already are.

  • African artists across all genres and career stages
  • Emerging artists with exceptional talent and growth potential
  • Independent artists seeking to expand reach while keeping creative independence
  • Established artists open to mentorship, partnerships, or collaborations

A straightforward process

Step 01

Submit your application

Complete the online application with your artist profile, music portfolio, artistic vision, and career goals.

Submit your application

Beneficiary Stories

Stories behind the numbers

The following are anonymised summaries. Individual names and photos will be published only with confirmed consent from families.

Audience

Increased reach across digital and live platforms

Production

Improved quality, stronger personal branding

Networks

Expanded professional and industry connections

Revenue

New streams: live performance, licensing, publishing